World of Warships
Wargaming World of Warships Website
Wargaming is an award-winning international game developer and publisher. As a company, they started to develop free-to-play online action games in 2009 and have gone on to become one of the leaders in the market across all platforms namely PC, console, and mobile. The company’s critical and commercial success came in 2011 after the launch of its first online project, the military-themed team-based game World of Tanks (Site by Lightmaker). Wargaming now has a series of established titles including the greatly anticipated World of Warships.
Lightmaker and Wargaming have been working closely for over two years and in that time have produced multiple sites for all of their main gaming titles. The latest requirement was to produce an impactful single page site geared at revitalizing the World of Warships brand and specifically emphasizing the vastness of the actual Warships feature in-game whilst driving new registrations to the game itself.
Warships are the biggest, the most destructive war machines and the most expensive appliances of war. Lightmaker wanted to show that warships are something tremendous, outstanding and immense so the creative visualisation was essential in achieving just this. Any game is a sum of two concepts; the actual gameplay and the backdrop against which the action takes place. It was, therefore, important that Lightmaker captured Wargaming’s vision for the site.
Dominate the seas in epic naval warfare, command legendary warships and lead your fleet to victory!
Our approach was to focus on three core elements and make these as robust as possible. Objective 1 was to create an impactful visual experience that showcased the primary strength of the game; amazing visual assets and video. Secondly, we focused on making sure the experience is fully responsive. Finally, we spent a great amount of effort making sure the site is fully CMS driven, integrating with Wargaming’s internal systems to ensure a seamless customer experience.
Both Lightmaker and Wargaming are extremely happy with the delivered site and we look forward to reviewing the site analytics as a team to identify specific success points.