Paddy Power Blog Platform
Irish bookmaker Paddy Power has quickly become one of the UK and Ireland’s favourite betting companies. Known for their mischievous approach and topical humour, the company reacts quickly to sporting and popular cultural events, and needs an agile digital partner able to respond to tight deadlines.
Paddy Power chose Lightmaker as a partner based not only on our rich heritage in sport, but our ability to turn projects around within tight deadlines. They needed an agency partner who shared their originality and fan-centric focus – an agency that would enjoy the challenge!
Paddy Power tasked Lightmaker with the redesign and build of their new blog. The result was a responsive website built on the WordPress CMS to look great on both mobile and desktop and to shine a light on Paddy Power’s very individual brand identity.
To tie in with their key business drivers, Paddy Power’s new blog was designed to be a tool for customer acquisition, to drive traffic to the main Paddy Power site by presenting interactive content, articles, GIFs, videos, audio, promotions, live match commentary and other features to their audience in unique and innovative ways. Lightmaker implemented Unica tracking and Google Analytics to measure this success.
Lightmaker’s work for Paddy Power earned recognition at the 2014 Social Buzz Awards by winning the Best Blog category. The awards held at the London Marriott Grosvenor Hotel reward the best in UK social marketing.
Lightmaker are a retained digital partner of Paddy Power, and we look forward to their next challenge!