NBC Responsive Website & Emmy Screening App
NBC Universal engaged Brightcove and Lightmaker to produce the first-ever Emmy screening website and iPad app, NBCU Screen It. The application provides a screening room for the network’s current season original programming to be viewed by the 15,000 Television Academy members who vote on the Emmy Awards each year. Featured content in the application includes NBC’s primetime series, scripted series, reality series and late-night programming.
Lightmaker took the existing website for the NBC screening experience and made it responsive, to provide an optimal viewing experience for Television Academy members that did not have an iPad available to download the NBCU Screen It app. This also allowed Android and Windows Phone users to login and watch the content from their devices.
Dynamic and cost effective method to screen network television shows
“The Brightcove platform has made it easy for us to very quickly build and deploy a powerful app that delivers the best possible viewing experience on the iPad,” said Richard Licata, EVP, Communications, NBC Entertainment. “As part of this groundbreaking initiative, Television Academy members now have the convenience and flexibility to watch our NBC original programming and vote for the Primetime Emmy Awards responsibly.”