Lexus Saudi Arabia
Lexus Luxury Automotive Website
Abdul Latif Jameel Co Ltd. (ALJ) is the primary Lexus dealer in the Kingdom of Saudi Arabia. ALJ also represents the automotive brands of Toyota and Daihatsu in the country.
ALJ’s Enterprise and Web Experience department wanted to redefine the company’s online identity. The first step was a Lexus.com.sa refresh. Lightmaker’s primary objectives included allowing ALJ to maintain a web presence that is frequently updated and fresh with new content.
The goal was to provide customers with an engaging user experience that matched closely with the in-store guest experience. Beyond just providing a new innovative design, ALJ asked Lightmaker to research and validate the ROI of the Enterprise and Web Experience department’s investment in their online platforms. Providing insight into Key Performance Indicators was essential to the business strategy and Lightmaker implemented analytics to measure and report those metrics.
Luxury digital experience for a luxury line of automotives
After extensive stakeholder research around the existing systems, brand positioning, strategic goals and objectives, Lightmaker and ALJ decided on the CrownPeak website content management system (WCMS) to power the Lexus Saudi Arabia experience. The CrownPeak WCMS ensures ALJ will have full control of their online content and can provide updates to the site easily and efficiently.
The Lexus Saudi Arabia site supports both English and Arabic-language support, and also includes a news and events section where users can stay abreast of the latest updates from Lexus.