Harbour Air Seaplanes
Corporate and Booking Website
Harbour Air is the largest all-seaplane company in the world and has been operating for thirty years. With more than 50 aircrafts, the company offers a wide selection of scenic adventure tours and private charters.
Frequent flights also connect Vancouver, Victoria, Nanaimo, Richmond, Sechelt, Comox and the Gulf Islands. Harbour Air engaged Lightmaker, which has a satellite office in Vancouver, BC, in a collaborative effort to envision, design and produce a digital destination.
The goal was to increase online bookings through a revamped user experience, as well as a strategic user flow that focuses on discovery and conversion.
Integrated booking experience for leading seaplane airline
With a majority of Harbour Air’s customers already using the web to search, book and reserve their flights, they realized that this trend was only going to increase further. A best-in-class digital platform was required to accommodate the growing customer base online. Lightmaker used the open-source Umbraco Content Management System as the backbone for the site and integrated several third-party applications into the site. The functions include reservation booking, display advertising operations and e-commerce for gift certificates.
Harbour Air now has the ability to deliver information to their customers on multiple touch points, presenting the opportunity for increased conversions.