Gopak Ecommerce Platform
Gopak are the UK’s leading manufacturer of multi-functional furniture, servicing both business and consumer customers since 1954. Examples of their products can be found across numerous industries ranging from Formula 1 to the Big Brother House to your local village hall.
Lightmaker have been working with Gopak for over 16 years and during this long relationship Lightmaker have introduced Gopak to a whole host of digital solutions.
In 2014 Gopak approached Lightmaker to assist with the strategy and build of a new website that would in essence fully integrate with Gopak’s SAP Business 1 management system that had been installed by Gopak earlier that year.
Seamless Integration between Magento and SAP
The core requirement from Gopak, over and above a new user friendly and modern ecommerce experience, was to ensure that product data would only need to be entered once in the back office environment and that the website would automatically sync to new product data, pricing and promotions on a daily scheduled basis.
Working closely with Gopak’s Supply Chain Specialist – Balloon1 – Lightmaker recommended a PCI compliant Magento solution that would meet all of Gopak’s requirements, with a number of “out of the box” solutions that could immediately be exploited by Gopak, in addition to a proven SAP Business 1 plugin to assist with product integration. Such features included Promotional Codes, Wishlist Functionality, comprehensive User Account features and Related products, Up-sells and Cross-sells.
Since the website launched in August 2014, Gopak have seen a surge in revenue and a dramatic increase in the number and variety of products being purchased by customers. Following a successful and close collaboration with Gopak’s chosen Search Engine Optimisation agency – Thoughtshift – the team have continued to drive quarter on quarter improvements in the website’s conversion and engagement statistics with the website celebrating its most successful ecommerce performance ever in Q1 2015.