ATP World Tour
Barclays ATP World Tour Finals Website
At the end of the ATP World Tour season only the World’s Top 8 qualified singles players and doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2013 ATP World Tour No. 1 and award a $1.92m top prize.
Lightmaker first engaged with ATP in 2012 providing managed services and support on existing ATP digital platforms, and soon after became the Digital Agency of Record for ATP and ATP World Tour. The Barclays ATP World Tour Finals website planning began in early 2013 with an extensive discovery process and culminated in the launch of a ground-breaking digital experience for this historic event.
The goal for this site was to deliver an outstanding experience for fans and enhanced value to partners.
This was accomplished through improved positioning of commercial assets and vibrant features such as the FedEx ATP Head2Head and Emirates ATP Race to London presentations.
Built on Sitecore, this site represents ATP's first steps into a fully responsive platform
The website, designed and built in collaboration with ATP, features enhanced data visualizations, player bios, searing imagery and an integrated presentation of news, video, photos and social media.
The site challenges conventional sporting event websites with its bold, clean design.
Barclays ATP World Tour Finals Tournament Director, André Silva, said,
“Our new website will make the players and tournament jump off the screen like never before. The site’s responsive design will allow us to deliver a consistent yet striking presentation to millions of fans around the world regardless of the devices they are using. We’re all very proud of this cutting-edge website.”