Digital Goals for England's Leading Goalscorer.
Creating a brand and a voice has taken on a different meaning in today's digital landscape and this is particularly so with sports personalities. Social platforms have provided the voice and with it a wealth of opportunity but the web still has a place in establishing a brand connection with audiences globally.
Wayne Rooney sits at the pinnacle of his game - England's all-time leading goalscorer - Manchester United's all-time leading goalscorer and now back at the club that started his journey. His digital footprint is an essential part of brand Rooney.
Providing insight into the man behind the shirt was important for his official website and so it was integral to not just build a player profile site, but an online biography, a statistical history, a timeline of his career and his voice as it is today.
The site was designed with an elegant ‘card styled’ interface at the heart enabling fans to consume quick bursts of information. Elegantly positioned the site delivers an engaging experience across all devices, platforms and provides potential for his wider team to integrate commercial partners to drive value.
Following its launch the site has since won accolades from fans and the industry alike. It has been the focal point of Wayne's digital activity for the key moments in his career - his record breaking goal for England - his record breaking goal for Manchester United and his move back to his childhood club Everton. With over 10 million visits in three years the site continues to help brand Rooney develop the tone of voice and engagement that his achievements deserve.
“Digital is an important channel for me to engage with my fans on and furthermore to publicise the work that the Wayne Rooney Foundation does for the charities we support. I am extremely proud of my new website and have received some very positive feedback already.”