Creative & App Development for The R&A
Lightmaker has worked with The R&A since 2009 to harmonize all the existing R&A content platforms into one single channel as well as cross pollinating article reviews and social networking activity to unify the brand. Our work with The R&A has received numerous awards from bodies including Sitecore (Site of the Year), IMA, IAB Creative Showcase and the Pixel Awards. Lightmaker has worked on the development of a variety of apps for iPhone, iPad, Android and Windows Phone including The
Open Championship 2010 which won both the 2010 Pixel Award for Apps and 2010 People’s Champ Apps award. The Open Championship 2011 received more than a quarter of a million downloads and was ranked #1 free sports app, The Rules of Goal app was selected as an Official Honoree for the Mobile Sports category in the 15th Annual Webby Awards.
The Open Championship 2013
New 2013 features include a new way to browse tee times and a hole statistics section allowing users to view how players are playing certain holes on the course and how each hole fares against another.
The ever popular “Course Live” functionality has been updated in conjunction with the course guide so that fans can track golfers as they play the challenging Links course at Muirfield.
Flyovers and course information also form part of the Course Guide plus there is also the added benefit of player’s perspective on each of the holes.
In parallel, Lightmaker have redesigned the mobile site for the Championships to enhance the user experience and bring it in line with its desktop equivalent. The main objectives for the redesign of were to offer a more personalized experience for visitors to view and engage quickly with content and the players of their choice.
The Rules of Golf
The official Rules of Golf App provides the user with easy access to golf’s fundamental rules – the perfect companion for the golf course.
Designed for easy reference, the Quick Guide contains images, diagrams and video footage to explain the rules and how a player should proceed in common rules scenarios.
The app also contains a guide to the essential etiquette of the game, in which two-time Open Champion Padraig Harrington explains pace of play, care of the course and consideration for other golf course users.
Further features include an interactive rules knowledge quiz plus access to the complete Rules of Golf (2012-2015).
The Open App
Lightmaker produced the 2011 Open Championship App for The Open that was held at Royal St. Georges.
It reached #1 in the Apple App store’s free sports category, with more than a quarter of a million downloads. The app was further featured in its own banner in iTunes and given its own section within podcasts and videos.
Both the iOS and Android apps included a real-time leader board, live weather conditions, a guide to the course and profiles and stats for all players.
The app also included ‘LiveCast’ – a live video stream from the 14th, 15th & 16th holes, plus the new channel ‘@TheOpen Live’ that showcased exclusive behind-the-scenes footage at The Open.