Lightmaker believe that web analytics is about measuring the performance of your website, digital channels, customers and business. Our main goal is not to count clicks, but to understand your company’s strategic goals, your customers, and the market your business operates in and provide actionable insight with the aim of improving the bottom-line.
According to Econsultancy’s “Online Measurement and Strategy Report 2010″:
Our digital strategy team will talk with the key people in your organisation, building a 360 degree picture of your company’s strategic goals and online channels (if you are a multi-channel brand). We will then set about building and aligning your measurement strategy with your company’s business objectives producing a number of Key Performance Indicators (KPIs). Our measurement strategy also includes an audit of your current tool(s) to ensure that they are providing the correct management information your business needs.
Ensuring that the correct data is collected is one of the core parts of any measurement strategy. This is where our technical analysts work closely with our – or your – digital analysts analysing your current setup and recommending solutions if any issues are found – we strive for data integrity.
We provide insight using your web analytics tool(s) and by looking beyond traditional web analytics and analysing your competition, your social media presence – what your customers and potential customers are saying about your brand and products online – as well as your website’s usability and SEO performance.
We don’t use Web analytics to produce cool charts and reports. We use Web analytics to analyse, provide actionable insight and implement change. We love data-driven design – it just works!
Although we enjoy using the below tools, our highly skilled analysis ninjas are open to using other measurement tools.
For more information on how we can help you with your project or to find out more about our web analytics services you can contact us below.