ICON International is a finance company specializing in corporate barter – the trade of assets for goods or services such as advertising. ICON approached Lightmaker to help redesign its corporate website www.ICON-intl.com. ICON wanted the new website to showcase its services, company history, employees, news, case studies and careers.
The project involved the development of a new website and platform to provide an engaging user experience, with a CMS that enables quick and easy updates. Lightmaker defined and executed an online strategy that conveys the ICON International brand. The site links to ICON’s LinkedIn page to build a community and followers.
Lightmaker also implemented a robust content management system using WordPress for easy access and management capabilities. Lastly, Lightmaker developed an interactive Barter Calculator. It provides potential customers with an estimate of how much value their assets have in terms of media advertising spend.
Lightmaker worked together with 23red, a creative communications agency in London on the build of their new website. 23red are very passionate about being creative but they wanted to partner with an agency that could help them translate their creative ideas onto the web.
The designs elements were kept in-house with Lightmaker’s creative team consulting through the process to ensure that the designs being produced were web friendly. One of the key factors for the new site was for it to work across all devices and Lightmaker developed the site to be fully responsive to ensure maximum reach to a number of different audiences.
The new site structure allows users to access key content easily and intuitively. The site is also CMS driven, enabling 23red to update the content as and when required. The website positively showcases 23red as an agency, their past and present projects and 23red’s client base. Social networking channels are included on the site and the work / blog sections are informative and engaging.
Visit the site here