As part of their commitment to providing a world class gaming experience, mischievous Irish bookmakers Paddy Power tasked Lightmaker with the redesign and build of their new blog. The result was a responsive website (the greenest we’ve ever created) built on the WordPress CMS to look great on both mobile and desktop and to shine a light on Paddy Power’s very individual brand identity.
To tie in with their key business drivers, Paddy Power’s new blog was designed to be a tool for customer acquisition, to drive traffic to the main Paddy Power site by presenting interactive content, articles, GIFs, videos, audio, promotions, live match commentary and other features to their audience in unique and innovative ways. Lightmaker implemented Unica tracking and Google Analytics to measure this success.
One of the project’s biggest challenges was to ensure that the huge amounts of content and media on the existing blog were successfully migrated to the new platform. Lightmaker recommended a carefully thought out content migration strategy and ensured that all articles and media were transferred across without loss of data.
Visit the Blog here: http://blog.paddypower.com
Cullen Jones is a twice Olympic Gold Medalist in 50m freestyle and holds the world record with his teammates for the 4 x100m freestyle relay.
Lightmaker worked with Cullen Jones to create a new digital destination that represented Cullen’s life and career for his fans, supporters and sponsors. The site needed to be able to engage his fan base with bold images and informative content, and link to social media and his sponsors’ sites.
Cullen’s new website is powered by the WordPress CMS so Cullen can keep his fans up to date with news posts, images and press releases.
The site showcases his activity on social media via the Twitter and Instagram feeds and link to Facebook. There is an interactive gallery that houses photos and videos from Cullen’s YouTube channel and the press section of the website.
Fans can also follow Cullen’s competition schedule and learn more about his charity initiatives outside the swimming pool. Visit the new site here
ICON International is a finance company specializing in corporate barter – the trade of assets for goods or services such as advertising. ICON approached Lightmaker to help redesign its corporate website www.ICON-intl.com. ICON wanted the new website to showcase its services, company history, employees, news, case studies and careers.
The project involved the development of a new website and platform to provide an engaging user experience, with a CMS that enables quick and easy updates. Lightmaker defined and executed an online strategy that conveys the ICON International brand. The site links to ICON’s LinkedIn page to build a community and followers.
Lightmaker also implemented a robust content management system using WordPress for easy access and management capabilities. Lastly, Lightmaker developed an interactive Barter Calculator. It provides potential customers with an estimate of how much value their assets have in terms of media advertising spend.
Lightmaker was chosen to design and build the new site for Jurassic Encounter, a popular and successful family adventure miniature golf course in Surrey. Jurassic Encounter wanted a fun new website to get people excited about the prospect of a visit to the attraction.
The brief was to create an engaging and intuitive one page website that would appeal to all age groups. Jurassic Encounter wanted visitors to the site to feel like they are experiencing the course through dynamic imagery and movement.
We needed to make sure the site was available on a range of devices, so viewing content is just as easy at home or en route to the park. Finally, the site needed a reliable CMS so content administrators can quickly update the site.
The website has been built using the WordPress CMS, which is renowned for its ease of use. It is search engine friendly, allowing staff to manage all on-site search engine optimisation requirements, including meta tags and title tags.
Lightmaker have used a flexible, responsive layout for the website build. This means the site scales according to the screen size, so it works perfectly on phones and large monitors. Moving imagery begins as soon as the user accesses the site, bringing it to life. The website is simple to navigate and information is easy to find. Visit the site here
Lightmaker and Winnie Palmer Hospital for Women and babies have been honored with a 2013 Astera award for the According to Winnie blog campaign.
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against competition from across the nation and world.