Harbour Air is the largest all-seaplane company in the world and has been operating for thirty years. Harbour Air engaged Lightmaker, which has a satellite office in Vancouver, BC, in a collaborative effort to envision, design and produce a digital destination.
The goal was to increase online bookings through a revamped user experience, as well as a strategic user flow that focuses on discovery and conversion. With a majority of Harbour Air’s customers already using the web to search, book and reserve their flights, they realized that this trend was only going to increase further. A best-in-class digital platform was required to accommodate the growing customer base online.
Lightmaker used the open-source Umbraco Content Management System as the backbone for the site and integrated several third-party applications. The functions include reservation booking, display advertising operations and e-commerce for gift certificates. The CMS was built and customized to be simple and user-friendly.
The new website was built using a responsive design, allowing the interface and layout to change depending on the size of the device it is being viewed on. Harbour Air now has the ability to deliver the information their customers want on multiple touch points, presenting the opportunity for increased conversions.
Henley College in Coventry is a highly reputable college providing education and training for approximately 5000 part-time and 1600 full-time students. The college wanted an innovative new website to drive course applications and visits to open days with an excellent user experience appealing to all age groups across the globe.
The college wanted a site that was fast, stable and secure and it needed to be easy to update. The brief was to work with their branding to create a fresh new design and to provide clear user journeys with strong calls to action.
Lightmaker carried out stakeholder interviews to determine what was key for the website design and build. Lightmaker completed an audit of the existing content to understand where the current information architecture let users down and to help Henley move forward and identify any issues.
The site has been built using responsive design so the target audience can access content easily on their mobile, tablet or desktop. Using Umbraco as the content management system, the college can quickly update the site with the latest course information, jobs, videos and images.
Visit the site here
Blu Bathworks, an award winning modern bathware company, partnered with Lightmaker to assist in the strategy, design, implementation and deployment of a new digital platform.
One of the top goals was to create an updated design that integrates the luxury and high-end quality of the Blu Bathworks brand identity and product. Lightmaker did this by working with Blu Bathwork’s new photography and style, creating an emotionally engaging user experience.
The website leverages the open source content management system Umbraco as its primary framework, as well as third party integrations for email marketing, video management and analytics. Umbraco has allowed for more flexibility on the site, and easier content management for Blu Bathworks.
The project resulted in Lightmaker developing a responsive website design that allows for a seamless user experience for all devices. Visit the site here.
Lightmaker designed and built a web application for the Child Maintenance Group to co-ordinate support services for separated families. The main objective of the app is to provide help and information to separating or divorcing couples via an ‘online hub’.
Lightmaker launched the Sorting Out Separation app to coincide with the government’s media campaign for separating families in November 2012. The app provides personalized advice to users that is tailored to their needs. Videos embedded in the site feature case studies of separating or divorcing parents working through issues. The content has also been fully localized for a Welsh speaking audience.
The content can be easily managed by the Child Maintenance Group using the Umbraco CMS. Following launch, the app now features on well-known third party websites including Moneysaving Expert, Bounty.com and familyconnections.org.
Read the Lightmaker Project Case Study here.