Paddy Power asked Lightmaker to help them with user acquisition and activation around the 2014 Ryder Cup to be held in Scotland at Gleneagles. The Ryder Cup is one of the key opportunities to drive golf betting to paddypower.com and socialise the sport through a combination of editorial insight and the usual Paddy Power mischief.
The resulting microsite highlights the rivalry between America and Europe with users encouraged to vote for their chosen continent with a “Your Continent Needs You” style call to action. The theme of the microsite hinges around the #thedirtydozen hashtag and promotes a high level of social media engagement.
Other microsite features include a Ryder Cup History section, a course review “Paddy Power” style, head to head player comparisons and stats and a twitter driven competition to win tickets.
The site is fully responsive across mobiles, tablets and desktop and features Unica and Google Analytics tracking.
Visit the site: rydercup.paddypower.com
The ATP is the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 62 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues.
At the end of the season only the World’s Top 8 qualified singles players and doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2013 ATP World Tour No. 1 and award a $1.92m top prize.
Lightmaker first engaged with ATP in 2012 providing managed services and support on existing ATP digital platforms, and soon after became the Digital Agency of Record for ATP and ATP World Tour. The Barclays ATP World Tour Finals website planning began in early 2013 with an extensive discovery process and culminated in the launch of a ground-breaking digital experience for this historic event.
The new website, designed and built in collaboration with ATP, features enhanced data visualizations, player bios, searing imagery and an integrated presentation of news, video, photos and social media. The site challenges conventional sporting event websites with its bold, clean design. The site’s responsive design will provide a consistent yet intuitive presentation to millions of fans around the world regardless of the devices they are using.
The website has multiple states integrated into the content management system, including pre-tournament, in-tournament and post-tournament to serve fans the most relevant content year-round. The site also supports multiple languages, with Spanish being supported before the 2013 tournament and the option for additional languages in the future.
The goal for this site was to deliver an outstanding experience for fans and enhanced value to partners, which was accomplished through improved positioning of commercial assets and vibrant features such as the FedEx ATP Head2Head and Emirates ATP Race To London presentations.
ATP and Lightmaker chose the Sitecore content management system to power the Barclays ATP World Tour Finals website due to the platform’s flexibility, robust feature set and a wide range of third party application support.
Cullen Jones is a twice Olympic Gold Medalist in 50m freestyle and holds the world record with his teammates for the 4 x100m freestyle relay.
Lightmaker worked with Cullen Jones to create a new digital destination that represented Cullen’s life and career for his fans, supporters and sponsors. The site needed to be able to engage his fan base with bold images and informative content, and link to social media and his sponsors’ sites.
Cullen’s new website is powered by the WordPress CMS so Cullen can keep his fans up to date with news posts, images and press releases.
The site showcases his activity on social media via the Twitter and Instagram feeds and link to Facebook. There is an interactive gallery that houses photos and videos from Cullen’s YouTube channel and the press section of the website.
Fans can also follow Cullen’s competition schedule and learn more about his charity initiatives outside the swimming pool. Visit the new site here
The Open Championship 2013
For the fourth consecutive year Lightmaker have had the honor of working with the R&A in producing a number of key digital properties including this year’s most prestigious golfing events The Open and Amateur Championships.
Historically, Lightmaker has worked on not only the main R&A sites, its sister properties and of course the flagship Championship sites but has extended its relationship to produce award winning applications for iPhone, iPad, Android and Windows Phone. These included The Open Championship 2010 which won both the 2010 Pixel Award for Apps and 2010 People’s Champ Apps award and The Open Championship 2011 which received more than a quarter of a million downloads and was ranked #1 free sports app. Furthermore The Rules of Golf app was selected as an Official Honoree for the Mobile Sports category in the 15th Annual Webby Awards.
Unified Video Player
With The Open Championship reaching its 142nd year of play, Lightmaker in partnership with Endava, have worked together to further enrich the experience for golfing enthusiasts around the world by adding and improving functionality both on the main desktop site and its mobile version.
Lightmaker was faced with the challenge of unifying the disparate video players that were inherent within the old site so that users had one interface to view the content each from disparate streams be that live, VoD or radio.
There was a requirement to promote other streams within the player which was achieved using an ‘in-player’ alert functionality (for the 3 hole channel, @theopenlive and BBC stream) thus enabling The R&A to achieve its core viewing and commercial KPI’s. Geographical content restrictions added to the complexity so the player was built to cater for notifications based on a fan’s location and deliver content that was rights approved. Social sharing was integrated to allow fans the ability to promote content to their friends.
Other features include a new way to browse tee times and a hole statistics section allowing users to view how players are playing certain holes on the course and how each hole fares against another. The ever popular “Course Live” functionality has been updated in conjunction with the course guide so that fans can track golfers as they play the challenging Links course at Muirfield.
With weather reports integrated within this section it adds to a comprehensive live graphical view of the Championship. Flyovers and course information also form part of the Course Guide plus there is also the added benefit of player’s perspective on each of the holes.
New Mobile Experience
In parallel, Lightmaker have redesigned the mobile site for the Championships to enhance the user experience and bring it in line with its desktop equivalent. The main objectives were to offer a more personalized experience for visitors to view and engage with content and players of their choice. Retaining a fan’s attention by increasing time on site was key and this was achieved by improving the navigation and access to content. Scoring for The Open also needed to be presented in the quickest and simplest form whilst fully utilizing the broad range of data available.
As a result the Mobile Site features the latest news, leaderboard updates, a course guide with live stats and ‘Course Live’ (see above) and integration of external Social Media content.
Lightmaker is proud to announce that both the Fulham Football Club Website and App have been selected as Official Honorees in the 17th Annual Webby Awards in the Sports category.
The Webby Awards is the Internet’s most respected symbol of success. The 17th Annual Webby Awards received 11,000 entries from all 50 US states and over 60 countries worldwide. The Official Honoree distinction is awarded to the top 10% of all work entered that exhibits remarkable achievement.
View the other Official Webby Award Sports Honorees alongside Fulham here
Industry recognized cssawards.net has awarded Lightmaker with Site of the Day for Wayne Rooney’s official website.
The fully responsive website has been revamped with fresh new content. It has been designed to be easy to navigate around and engaging for the user. The new site’s features include: a new stats section (provided by Opta); new news section; new gallery and a new Homepage.
Visit the Awards site here