The Lightmaker team is thrilled to announce that Sitecore, a leading web content management and customer experience management software company, announced today that the Barclays ATP World Tour Finals has been named the North American Sitecore Sports, Entertainment and Leisure Site of the Year winner.
The ATP is the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. At the end of the season only the World’s Top 8 qualified singles players and doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals.
Lightmaker, aligned with ATP as their creative and technology partner, provided strategic planning and development for the digital roadmap initiatives. The Barclays ATP World Tour Finals was the first major initiative and website planning began in early 2013 with an extensive discovery process and culminated in the launch of a ground-breaking digital experience for this historic event.
The new website, designed and built in collaboration with ATP, features enhanced data visualizations, player bios, searing imagery and an integrated presentation of news, video, photos and social media. The site challenges conventional sporting event websites with its bold, clean design. The site’s responsive design provides a consistent yet intuitive presentation to millions of fans around the world regardless of the devices they are using.
Sitecore has been a large part of our growing sports and entertainment business, and continues to be a great partner for Lightmaker. We look forward to building more great sites on the Sitecore platform.
The complete list of Sitecore Site of the Year winners can be found here.