As part of their commitment to providing a world class gaming experience, mischievous Irish bookmakers Paddy Power tasked Lightmaker with the redesign and build of their new blog. The result was a responsive website (the greenest we’ve ever created) built on the WordPress CMS to look great on both mobile and desktop and to shine a light on Paddy Power’s very individual brand identity.
To tie in with their key business drivers, Paddy Power’s new blog was designed to be a tool for customer acquisition, to drive traffic to the main Paddy Power site by presenting interactive content, articles, GIFs, videos, audio, promotions, live match commentary and other features to their audience in unique and innovative ways. Lightmaker implemented Unica tracking and Google Analytics to measure this success.
One of the project’s biggest challenges was to ensure that the huge amounts of content and media on the existing blog were successfully migrated to the new platform. Lightmaker recommended a carefully thought out content migration strategy and ensured that all articles and media were transferred across without loss of data.
Visit the Blog here: http://blog.paddypower.com