ICON International is a finance company specializing in corporate barter – the trade of assets for goods or services such as advertising. ICON approached Lightmaker to help redesign its corporate website www.ICON-intl.com. ICON wanted the new website to showcase its services, company history, employees, news, case studies and careers.
The project involved the development of a new website and platform to provide an engaging user experience, with a CMS that enables quick and easy updates. Lightmaker defined and executed an online strategy that conveys the ICON International brand. The site links to ICON’s LinkedIn page to build a community and followers.
Lightmaker also implemented a robust content management system using WordPress for easy access and management capabilities. Lastly, Lightmaker developed an interactive Barter Calculator. It provides potential customers with an estimate of how much value their assets have in terms of media advertising spend.