Innovative website to make Barclays ATP World Tour Finals shine on all devices and screens.
ATP will bring fans closer than ever to its flagship tournament, the Barclays ATP World Tour Finals, and re-shape the way content is consumed from the season finale with the launch of an innovative website, designed and built in collaboration with digital agency Lightmaker, ahead of the 4 November start of the US$6 million event at The O2 in London.
Providing consistency in design and functionality across multiple devices and screen sizes, the responsive-design BarclaysATPWorldTourFinals.com will also showcase Holding Court Live presented by Barclays. The live, 90-minute video show, streamed twice daily from on site during the tournament, will also be available on demand.
Featuring enhanced data visualisation and player bios, searing imagery, and an integrated presentation of news, video, photos and social media, the new site challenges conventional sporting event websites with its bold, clean design. It also promotes an efficient and intuitive ticket-buying pathway. The website has three modes: pre-tournament, in-tournament and post-tournament to serve fans the most relevant content year-round.
A Spanish version of the website will be unveiled in the lead-up to the tournament, which features the best eight qualified singles players and doubles teams competing from 4-11 November.
Barclays ATP World Tour Finals Tournament Director, André Silva, said, “Our new website will make the players and tournament jump off the screen like never before. The site’s responsive design will allow us to deliver a consistent yet striking presentation to millions of fans around the world regardless of the devices they are using. We’re all very proud of this cutting-edge website.”
The website delivers an outstanding experience for fans and enhanced value to partners through improved positioning of commercial assets and vibrant features such as FedEx ATP Head2Head and Emirates ATP Race To London presentations.
With just two weeks of the regular season to be played, three singles and three doubles team berths remain up for grabs. Roger Federer, Stanislas Wawrinka and Richard Gasquet lead the battle for the singles berths, but Jo-Wilfried Tsonga and Milos Raonic are within striking distance in the Emirates ATP Race To London.
The Barclays ATP World Tour Finals has welcomed more than one million fans to The O2 arena over the past four years, establishing itself as the biggest indoor tennis tournament in the world since moving to London in 2009. Tickets to the tournament can be purchased here.
Note To Media: Images of the new website can be downloaded here
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About the Barclays ATP World Tour Finals
The Barclays ATP World Tour Finals is the year-end climax to the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the season. Players compete for Emirates ATP Rankings points throughout the season in a bid to earn one of the eight coveted berths and a chance to win the $1.92m prize money on offer for the winner. Played using a round-robin format, each player plays three matches as they compete for a berth in the knockout semi-finals and beyond. The prestigious tournament has been contested in major cities around the world with a rich history dating back to the birth of The Masters in 1970 in Tokyo. Since 2000 the event has taken place in cities such as Lisbon, Sydney, and Shanghai. In 2009 the tournament was moved to London, where it will be played through 2015.
Lightmaker is a leading, global independent digital agency with more than 15 years’ experience in creating digital destinations and the strategies to power them. Lightmaker provides integrated digital solutions that include strategic consulting, user experience, user centered design, product innovation, application development, systems integration and analytics. Some of its clients include ATP World Tour, USGA, Mayo Clinic, R&A, Manchester United, NBC/Universal and IMG. For more information about Lightmaker, visit www.lightmaker.com.
Article taken from ATPWorldTour.com