Tag Archives: design

Site Launch: Lexus Saudi Arabia

As Lightmaker continues to grow its WCMS practice and global reach, we are proud to announce the launch of the new digital platform for Lexus Saudi Arabia. Lightmaker worked directly with Abdul Latif Jameel Co Ltd. (ALJ), the primary Lexus dealer in the Kingdom of Saudi Arabia. ALJ also represents the automotive brands of Toyota and Daihatsu in the country.

ALJ’s Enterprise and Web Experience department wanted to redefine the company’s online identity. The first step was a Lexus.com.sa refresh. Lightmaker’s primary objectives included allowing ALJ to maintain a web presence that is frequently updated and fresh with new content.

The goal was to provide customers with an engaging user experience that matched closely with the in-store guest experience.  Beyond just providing a new innovative design, ALJ asked Lightmaker to research and validate the ROI of the Enterprise and Web Experience department’s investment in their online platforms. Providing insight into Key Performance Indicators was essential to the business strategy and Lightmaker implemented analytics to measure and report those metrics.

After extensive stakeholder research around the existing systems, brand positioning, strategic goals and objectives, Lightmaker and ALJ decided on the CrownPeak website content management system (WCMS) to power the Lexus Saudi Arabia experience. The CrownPeak WCMS ensures ALJ will have full control of their online content and can provide updates to the site easily and efficiently.

The new site includes a news and events section where users can stay abreast of the latest updates from Lexus, a model gallery featuring each model in the Lexus line and integrated social media that allows for content sharing.

The Lexus Saudi Arabia site launched in English and will feature Arabic-language support in the future as well.

Lightmaker Wins Multiple MobileWebAwards In 2013

2013 has been a big year for Lightmaker, and the great news continues with the announcement that our agency has been recognized for several categories in the 2013 MobileWebAwards.

The Daystar Television Network Mobile and Tablet application won Best Broadcasting Mobile Application. Brightcove and Lightmaker partnered to deliver this incredible app, with the Brightcove Video Cloud powering the distribution all of the live and on demand content.

The Harbour Air responsive website won the MobileWebAward for Best Travel Mobile Website. Harbour Air is a leading private charter flight and tour provider, connecting Vancouver, Whistler and many other scenic destinations throughout British Columbia.

The MobileWebAwards Competition are produced by the Web Marketing Association to honor excellence in mobile Websites and Apps, recognize the individuals and organizations responsible, and showcase the best in award winning mobile development. Judging criteria includes Creativity, Content, Design, Ease of Use, Impact, Interactivity and Use of the Medium.

Press Release: Barclays ATP World Tour Finals

Innovative website to make Barclays ATP World Tour Finals shine on all devices and screens.

ATP will bring fans closer than ever to its flagship tournament, the Barclays ATP World Tour Finals, and re-shape the way content is consumed from the season finale with the launch of an innovative website, designed and built in collaboration with digital agency Lightmaker, ahead of the 4 November start of the US$6 million event at The O2 in London.

Providing consistency in design and functionality across multiple devices and screen sizes, the responsive-design BarclaysATPWorldTourFinals.com will also showcase Holding Court Live presented by Barclays. The live, 90-minute video show, streamed twice daily from on site during the tournament, will also be available on demand.

Featuring enhanced data visualisation and player bios, searing imagery, and an integrated presentation of news, video, photos and social media, the new site challenges conventional sporting event websites with its bold, clean design. It also promotes an efficient and intuitive ticket-buying pathway. The website has three modes: pre-tournament, in-tournament and post-tournament to serve fans the most relevant content year-round.

A Spanish version of the website will be unveiled in the lead-up to the tournament, which features the best eight qualified singles players and doubles teams competing from 4-11 November.

Barclays ATP World Tour Finals Tournament Director, André Silva, said, “Our new website will make the players and tournament jump off the screen like never before. The site’s responsive design will allow us to deliver a consistent yet striking presentation to millions of fans around the world regardless of the devices they are using. We’re all very proud of this cutting-edge website.”

The website delivers an outstanding experience for fans and enhanced value to partners through improved positioning of commercial assets and vibrant features such as FedEx ATP Head2Head and Emirates ATP Race To London presentations.

With just two weeks of the regular season to be played, three singles and three doubles team berths remain up for grabs. Roger Federer, Stanislas Wawrinka and Richard Gasquet lead the battle for the singles berths, but Jo-Wilfried Tsonga and Milos Raonic are within striking distance in the Emirates ATP Race To London.

The Barclays ATP World Tour Finals has welcomed more than one million fans to The O2 arena over the past four years, establishing itself as the biggest indoor tennis tournament in the world since moving to London in 2009. Tickets to the tournament can be purchased here.

Note To Media: Images of the new website can be downloaded here

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About the Barclays ATP World Tour Finals

The Barclays ATP World Tour Finals is the year-end climax to the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the season. Players compete for Emirates ATP Rankings points throughout the season in a bid to earn one of the eight coveted berths and a chance to win the $1.92m prize money on offer for the winner. Played using a round-robin format, each player plays three matches as they compete for a berth in the knockout semi-finals and beyond. The prestigious tournament has been contested in major cities around the world with a rich history dating back to the birth of The Masters in 1970 in Tokyo. Since 2000 the event has taken place in cities such as Lisbon, Sydney, and Shanghai. In 2009 the tournament was moved to London, where it will be played through 2015.

About Lightmaker

Lightmaker is a leading, global independent digital agency with more than 15 years’ experience in creating digital destinations and the strategies to power them. Lightmaker provides integrated digital solutions that include strategic consulting, user experience, user centered design, product innovation, application development, systems integration and analytics. Some of its clients include ATP World Tour, USGA, Mayo Clinic, R&A, Manchester United, NBC/Universal and IMG. For more information about Lightmaker, visit www.lightmaker.com.

Article taken from ATPWorldTour.com

Lightmaker 2nd in Sitemorse Benchmark Survey

Lightmaker’s website for Henley College Coventry has polled in the Top 5 College or University sites according to the latest Sitemorse Index Table found here.

The Index is generated with Sitemorse’s software which reviews the first 125 pages of a site and places it in a ranked table based on the quality of User Experience, Governance, Risk & Compliance and Search Capability (SEO).

The quarterly Index is an important independent benchmark that clearly shows how websites are performing, meeting compliance levels and satisfying the needs of their users.

Henley College Coventry placed second and scored 8.1 of a possible 10.0 – an excellent start for a brand-new site according to Sitemorse whose software helps support brands such as ASOS, Vodafone and the National Audit Office.

Both Lightmaker and Henley College Coventry are thrilled that the site has scored so highly so quickly after go-live, although it was always a fundamental project objective to ensure the site gave the very best user experience. Lightmaker are continuing to work with Henley College Coventry to maintain and enhance the site going forwards.

Site Launch: Harbour Air

Harbour Air is the largest all-seaplane company in the world and has been operating for thirty years. Harbour Air engaged Lightmaker, which has a satellite office in Vancouver, BC, in a collaborative effort to envision, design and produce a digital destination.

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The goal was to increase online bookings through a revamped user experience, as well as a strategic user flow that focuses on discovery and conversion. With a majority of Harbour Air’s customers already using the web to search, book and reserve their flights, they realized that this trend was only going to increase further.  A best-in-class digital platform was required to accommodate the growing customer base online.

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Lightmaker used the open-source Umbraco Content Management System as the backbone for the site and integrated several third-party applications. The functions include reservation booking, display advertising operations and e-commerce for gift certificates. The CMS was built and customized to be simple and user-friendly.

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The new website was built using a responsive design, allowing the interface and layout to change depending on the size of the device it is being viewed on. Harbour Air now has the ability to deliver the information their customers want on multiple touch points, presenting the opportunity for increased conversions.

Site Launch: Henley College Coventry

Henley College in Coventry is a highly reputable college providing education and training for approximately 5000 part-time and 1600 full-time students. The college wanted an innovative new website to drive course applications and visits to open days with an excellent user experience appealing to all age groups across the globe.

About Henley College

The college wanted a site that was fast, stable and secure and it needed to be easy to update. The brief was to work with their branding to create a fresh new design and to provide clear user journeys with strong calls to action.

Courses

Lightmaker carried out stakeholder interviews to determine what was key for the website design and build. Lightmaker completed an audit of the existing content to understand where the current information architecture let users down and to help Henley move forward and identify any issues.

Subjects

The site has been built using responsive design so the target audience can access content easily on their mobile, tablet or desktop.  Using Umbraco as the content management system, the college can quickly update the site with the latest course information, jobs, videos and images.

Visit the site here

Site Launch: Blu Bathworks

Blu Bathworks, an award winning modern bathware company, partnered with Lightmaker to assist in the strategy, design, implementation and deployment of a new digital platform.

Freestanding Tub

One of the top goals was to create an updated design that integrates the luxury and high-end quality of the Blu Bathworks brand identity and product. Lightmaker did this by working with Blu Bathwork’s new photography and style, creating an emotionally engaging user experience.

Products

The website leverages the open source content management system Umbraco as its primary framework, as well as third party integrations for email marketing, video management and analytics. Umbraco has allowed for more flexibility on the site, and easier content management for Blu Bathworks.

Responsive Design

The project resulted in Lightmaker developing a responsive website design that allows for a seamless user experience for all devices. Visit the site here.

 

 

Site Launch: Preferred Choice

Preferred Choice is a leading recruiter specialising in digital recruitment based in Sevenoaks, Kent. Lightmaker worked on the design and build of a new site that was successfully launched in June 2013.

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The main objectives were to create an intuitive, visually engaging website which showcases the company’s digital recruitment capabilities whilst retaining the brand’s image.   The site had to provide a clear, logical and easy to navigate user experience with clear calls to action with key content easily accessible.  Finally, a flexible open source CMS was required to allow team members to update content with ease and efficiency.

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The site has been designed to keep the current branding and colours to stand out from the crowd. Clean and simple to use, a 1000 pixel grid has been utilised to be responsive. The site is optimised for both desktop and mobile with break points in-between for smaller screens such as old computers and tablets.

Job Search

Using ExpressionEngine CMS, Preferred Choice are able to bring the site up to date with the latest news and jobs.  Profiles have been created for each team consultant to give a personality to the voice at the end of the phone. Facebook, Twitter and Linkedin icons are ever present on all pages of the new site allowing job seekers and companies to be kept informed of Preferred Choice’s social media updates.   The result is an uncluttered and engaging site that is easy to use and intuitive to all devices. Visit the site here.

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Site Launch: The Open Championship 2013

The Open Championship 2013

For the fourth consecutive year Lightmaker have had the honor of working with the R&A in producing a number of key digital properties including this year’s most prestigious golfing events The Open and Amateur Championships.

Historically, Lightmaker has worked on not only the main R&A sites, its sister properties and of course the flagship Championship sites but has extended its relationship to produce award winning applications for iPhone, iPad, Android and Windows Phone. These included The Open Championship 2010 which won both the 2010 Pixel Award for Apps and 2010 People’s Champ Apps award and The Open Championship 2011 which received more than a quarter of a million downloads and was ranked #1 free sports app. Furthermore The Rules of Golf app was selected as an Official Honoree for the Mobile Sports category in the 15th Annual Webby Awards.

Unified Video Player

With The Open Championship reaching its 142nd year of play, Lightmaker in partnership with Endava, have worked together to further enrich the experience for golfing enthusiasts around the world by adding and improving functionality both on the main desktop site and its mobile version.

Lightmaker was faced with the challenge of unifying the disparate video players that were inherent within the old site so that users had one interface to view the content each from disparate streams be that live, VoD or radio.

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There was a requirement to promote other streams within the player which was achieved using an ‘in-player’ alert functionality (for the 3 hole channel, @theopenlive and BBC stream) thus enabling The R&A to achieve its core viewing and commercial KPI’s. Geographical content restrictions added to the complexity so the player was built to cater for notifications based on a fan’s location and deliver content that was rights approved. Social sharing was integrated to allow fans the ability to promote content to their friends.

Updated Features

Other features include a new way to browse tee times and a hole statistics section allowing users to view how players are playing certain holes on the course and how each hole fares against another. The ever popular “Course Live” functionality has been updated in conjunction with the course guide so that fans can track golfers as they play the challenging Links course at Muirfield.

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With weather reports integrated within this section it adds to a comprehensive live graphical view of the Championship. Flyovers and course information also form part of the Course Guide plus there is also the added benefit of player’s perspective on each of the holes.

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New Mobile Experience

In parallel, Lightmaker have redesigned the mobile site for the Championships to enhance the user experience and bring it in line with its desktop equivalent. The main objectives were to offer a more personalized experience for visitors to view and engage with content and players of their choice. Retaining a fan’s attention by increasing time on site was key and this was achieved by improving the navigation and access to content. Scoring for The Open also needed to be presented in the quickest and simplest form whilst fully utilizing the broad range of data available.

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As a result the Mobile Site features the latest news, leaderboard updates, a course guide with live stats and ‘Course Live’ (see above) and integration of external Social Media content.

www.theopen.com