The ATP is the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 62 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues.
At the end of the season only the World’s Top 8 qualified singles players and doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2013 ATP World Tour No. 1 and award a $1.92m top prize.
Lightmaker first engaged with ATP in 2012 providing managed services and support on existing ATP digital platforms, and soon after became the Digital Agency of Record for ATP and ATP World Tour. The Barclays ATP World Tour Finals website planning began in early 2013 with an extensive discovery process and culminated in the launch of a ground-breaking digital experience for this historic event.
The new website, designed and built in collaboration with ATP, features enhanced data visualizations, player bios, searing imagery and an integrated presentation of news, video, photos and social media. The site challenges conventional sporting event websites with its bold, clean design. The site’s responsive design will provide a consistent yet intuitive presentation to millions of fans around the world regardless of the devices they are using.
The website has multiple states integrated into the content management system, including pre-tournament, in-tournament and post-tournament to serve fans the most relevant content year-round. The site also supports multiple languages, with Spanish being supported before the 2013 tournament and the option for additional languages in the future.
The goal for this site was to deliver an outstanding experience for fans and enhanced value to partners, which was accomplished through improved positioning of commercial assets and vibrant features such as the FedEx ATP Head2Head and Emirates ATP Race To London presentations.
ATP and Lightmaker chose the Sitecore content management system to power the Barclays ATP World Tour Finals website due to the platform’s flexibility, robust feature set and a wide range of third party application support.
Harbour Air is the largest all-seaplane company in the world and has been operating for thirty years. Harbour Air engaged Lightmaker, which has a satellite office in Vancouver, BC, in a collaborative effort to envision, design and produce a digital destination.
The goal was to increase online bookings through a revamped user experience, as well as a strategic user flow that focuses on discovery and conversion. With a majority of Harbour Air’s customers already using the web to search, book and reserve their flights, they realized that this trend was only going to increase further. A best-in-class digital platform was required to accommodate the growing customer base online.
Lightmaker used the open-source Umbraco Content Management System as the backbone for the site and integrated several third-party applications. The functions include reservation booking, display advertising operations and e-commerce for gift certificates. The CMS was built and customized to be simple and user-friendly.
The new website was built using a responsive design, allowing the interface and layout to change depending on the size of the device it is being viewed on. Harbour Air now has the ability to deliver the information their customers want on multiple touch points, presenting the opportunity for increased conversions.
Henley College in Coventry is a highly reputable college providing education and training for approximately 5000 part-time and 1600 full-time students. The college wanted an innovative new website to drive course applications and visits to open days with an excellent user experience appealing to all age groups across the globe.
The college wanted a site that was fast, stable and secure and it needed to be easy to update. The brief was to work with their branding to create a fresh new design and to provide clear user journeys with strong calls to action.
Lightmaker carried out stakeholder interviews to determine what was key for the website design and build. Lightmaker completed an audit of the existing content to understand where the current information architecture let users down and to help Henley move forward and identify any issues.
The site has been built using responsive design so the target audience can access content easily on their mobile, tablet or desktop. Using Umbraco as the content management system, the college can quickly update the site with the latest course information, jobs, videos and images.
Visit the site here
Cullen Jones is a twice Olympic Gold Medalist in 50m freestyle and holds the world record with his teammates for the 4 x100m freestyle relay.
Lightmaker worked with Cullen Jones to create a new digital destination that represented Cullen’s life and career for his fans, supporters and sponsors. The site needed to be able to engage his fan base with bold images and informative content, and link to social media and his sponsors’ sites.
Cullen’s new website is powered by the WordPress CMS so Cullen can keep his fans up to date with news posts, images and press releases.
The site showcases his activity on social media via the Twitter and Instagram feeds and link to Facebook. There is an interactive gallery that houses photos and videos from Cullen’s YouTube channel and the press section of the website.
Fans can also follow Cullen’s competition schedule and learn more about his charity initiatives outside the swimming pool. Visit the new site here
Blu Bathworks, an award winning modern bathware company, partnered with Lightmaker to assist in the strategy, design, implementation and deployment of a new digital platform.
One of the top goals was to create an updated design that integrates the luxury and high-end quality of the Blu Bathworks brand identity and product. Lightmaker did this by working with Blu Bathwork’s new photography and style, creating an emotionally engaging user experience.
The website leverages the open source content management system Umbraco as its primary framework, as well as third party integrations for email marketing, video management and analytics. Umbraco has allowed for more flexibility on the site, and easier content management for Blu Bathworks.
The project resulted in Lightmaker developing a responsive website design that allows for a seamless user experience for all devices. Visit the site here.
Preferred Choice is a leading recruiter specialising in digital recruitment based in Sevenoaks, Kent. Lightmaker worked on the design and build of a new site that was successfully launched in June 2013.
The main objectives were to create an intuitive, visually engaging website which showcases the company’s digital recruitment capabilities whilst retaining the brand’s image. The site had to provide a clear, logical and easy to navigate user experience with clear calls to action with key content easily accessible. Finally, a flexible open source CMS was required to allow team members to update content with ease and efficiency.
The site has been designed to keep the current branding and colours to stand out from the crowd. Clean and simple to use, a 1000 pixel grid has been utilised to be responsive. The site is optimised for both desktop and mobile with break points in-between for smaller screens such as old computers and tablets.
Using ExpressionEngine CMS, Preferred Choice are able to bring the site up to date with the latest news and jobs. Profiles have been created for each team consultant to give a personality to the voice at the end of the phone. Facebook, Twitter and Linkedin icons are ever present on all pages of the new site allowing job seekers and companies to be kept informed of Preferred Choice’s social media updates. The result is an uncluttered and engaging site that is easy to use and intuitive to all devices. Visit the site here.
ICON International is a finance company specializing in corporate barter – the trade of assets for goods or services such as advertising. ICON approached Lightmaker to help redesign its corporate website www.ICON-intl.com. ICON wanted the new website to showcase its services, company history, employees, news, case studies and careers.
The project involved the development of a new website and platform to provide an engaging user experience, with a CMS that enables quick and easy updates. Lightmaker defined and executed an online strategy that conveys the ICON International brand. The site links to ICON’s LinkedIn page to build a community and followers.
Lightmaker also implemented a robust content management system using WordPress for easy access and management capabilities. Lastly, Lightmaker developed an interactive Barter Calculator. It provides potential customers with an estimate of how much value their assets have in terms of media advertising spend.
Lightmaker was chosen to design and build the new site for Jurassic Encounter, a popular and successful family adventure miniature golf course in Surrey. Jurassic Encounter wanted a fun new website to get people excited about the prospect of a visit to the attraction.
The brief was to create an engaging and intuitive one page website that would appeal to all age groups. Jurassic Encounter wanted visitors to the site to feel like they are experiencing the course through dynamic imagery and movement.
We needed to make sure the site was available on a range of devices, so viewing content is just as easy at home or en route to the park. Finally, the site needed a reliable CMS so content administrators can quickly update the site.
The website has been built using the WordPress CMS, which is renowned for its ease of use. It is search engine friendly, allowing staff to manage all on-site search engine optimisation requirements, including meta tags and title tags.
Lightmaker have used a flexible, responsive layout for the website build. This means the site scales according to the screen size, so it works perfectly on phones and large monitors. Moving imagery begins as soon as the user accesses the site, bringing it to life. The website is simple to navigate and information is easy to find. Visit the site here