Founded in 1894, the United States Golf Association is the national governing body of golf for the U.S. and Mexico. One of the USGA’s most prominent functions, in partnership with The R&A in St. Andrews, Scotland, is to write and maintain the Rules of Golf worldwide. In addition, the USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, 10 national amateur championships, two state team championships as well as international matches.
The USGA and Lightmaker worked together on a complete redesign of the official Rules of Golf mobile apps. The Rules of Golf is comprised of 34 primary Rules, each broken into sub-rules, with at times, multiple levels of details and notes. Additionally, most rules have corresponding Decisions, of which there are approximately 1,300 currently.
The new mobile apps include the 2012-2015 edition of The Rules of Golf and the 2014-2015 edition of the Decisions on the Rules of Golf. The launch of the apps coincided with the USGA and R&A’s recently announced changes to the Decisions on the Rules of Golf, which became effective on January 1, 2014.
The apps have an entirely new user experience that give users fast and easy access to find content. Power users including Tournament Rules Officials that already know the Rule or Decision number, and need to quickly access the language, can scroll through the jump dial, while other users might search for terms like “tree” or “water” to find the appropriate Rule or Decision content.
In promoting golfer education, particularly surrounding the Rules of Golf, the USGA encourages users to share Rules content with one another, and the apps provide users the ability to both share and bookmark content on their smartphones or tablets.
“We enjoyed working closely with Lightmaker to create the new Rules of Golf mobile applications,” said Thomas Pagel, Senior Director, Rules of Golf & Amateur Status at the USGA. “This is the first step in expanding the reach of the Rules of Golf, which improves the appreciation of the game from golfers of all ages and skill levels.”
Download “Rules of Golf” App for iPhone and iPad
Download “Rules of Golf” App for Android Phone and Tablet
2013 has been a big year for Lightmaker, and the great news continues with the announcement that our agency has been recognized for several categories in the 2013 MobileWebAwards.
The Daystar Television Network Mobile and Tablet application won Best Broadcasting Mobile Application. Brightcove and Lightmaker partnered to deliver this incredible app, with the Brightcove Video Cloud powering the distribution all of the live and on demand content.
The Harbour Air responsive website won the MobileWebAward for Best Travel Mobile Website. Harbour Air is a leading private charter flight and tour provider, connecting Vancouver, Whistler and many other scenic destinations throughout British Columbia.
The MobileWebAwards Competition are produced by the Web Marketing Association to honor excellence in mobile Websites and Apps, recognize the individuals and organizations responsible, and showcase the best in award winning mobile development. Judging criteria includes Creativity, Content, Design, Ease of Use, Impact, Interactivity and Use of the Medium.
Daystar Television Network, the fastest-growing faith-based network in the world, engaged Lightmaker and Brightcove to design and build a mobile experience for their internationally distributed television content. Daystar wanted to keep the app design fresh and simple, to look like the television channel and maximize the audience reach.
Lightmaker leveraged PhoneGap, an open source mobile app development framework that allows mobile and tablet apps to use standardized web technologies across multiple platforms. Brightcove’s popular Video Cloud platform allows Daystar to manage the distribution of live and on-demand video content to their mobile and tablet apps.
The Daystar app is a new way for viewers to interact with the Daystar Television Network. Viewers can now watch a live stream of the Daystar channel or save a list of their favorite videos with Daystar On Demand. Viewers can submit content via the app such as prayer requests, praise reports, videos, photos and ticket requests for joining the live studio audience.
Download the app here.
Lightmaker developed and launched Fulham FC’s original app for iOS and Android back in August 2012. The app has recently undergone a digital makeover, providing an even better user journey for the fans. With innovative features and a sleek new look, the app has been launched to coincide with the 2013/2014 season.
A big part of the improvements is the new, simplified dashboard that allows the user to swipe from one link to the next, making navigation easy. The dashboard also includes a live match module with match highlights, the latest news, a link to videos and a link to ticket purchasing. Not only does it look smart, it provides the fans with the crucial information they’re seeking.
The media centre has been enhanced to provide a new video section. The club’s internal videos offer exclusive interviews with the manager, players and behind-the-scenes footage. The news section has been streamlined and stripped of distractions to focus on the articles that users want.
Player profiles have been updated to provide details on the under 21s and under 18s. The season display means the user has access to past seasons’ results, scores, league tables and match centre. Finally, the calendar synchronization lets the user save Fulham fixtures to their device’s calendar.
Download the app here