Leading haircare brand Tigi commissioned agencies Taxi and Lightmaker to create an interactive microsite for its BED HEAD product range. The result is a highly innovative and engaging solution featuring multiple content areas.
Initially, users are presented with an online magazine, set out in a floating style allowing them to drag and interact with numerous elements on the page ranging from videos to fashion reports to photo galleries.
Users also have access to detailed information on the full range of Tigi BED HEAD products along with a global salon finder detailing where these products can be purchased. The site also features a “How to get the look” section where users can view instructional videos detailing how individual styles can be achieved.
Users can login into the site using Facebook Connect and push content to their newsfeed. The website is built with an Adobe Flash front end on the Umbraco content management system and localised for numerous territories.