(RED)NIGHTS is a concert series that saves lives. (RED) and LIVE NATION have partnered to create (RED)NIGHTS, a concert series that showcases what makes (RED) special. This is not a typical sponsorship as the (RED) mission will be a key selling point for artists to join the (RED)NIGHTS series.
In order to extend the experience beyond just the night of the show and create an ongoing sustainable presence, Lightmaker with the help of Modernista have developed a website that is the epicenter of the series. The premise of the site is to create a record of the experience that builds as the shows themselves do with the help of user generated content being pulled in from YouTube, Twitter and Facebook.
Visit: rednights.joinred.com