Parool started as a resistance paper during the Second World War and survived numerous mergers and take overs. Once independent again, a new internet strategy was launched. Lightmaker designed www.parool.nl as the first of many new steps Parool is taking in the digital era.
The site delivers a clear and highly visual overview of the day's news. Lightmaker succeeded in giving the online version Parool a clean and professional look with liberal use of white space. This allows the user to scan and retain stories of interest efficiently. Parool is a distinctive and trusted newspaper site which evokes dignity in today's "news as entertainment" world.
