The brief was for Lightmaker to re-design the NHS Organ Donation website, creating a new identity whilst keeping the website in line with the other NHSBT websites, and to re-skin the JSP templates for approximately 500 pages, ready for the NHSBT nationwide campaign, which launched on the 2nd November.
The aim of this campaign was to significantly increase the number of people on the Organ Donor Register, asking what we would do if someone we loved needed an organ: if we would accept an organ, shouldn’t we be prepared to give one?
The primary objective was to capture new customers through a clear and simple to use registration process. This was a very challenging project, especially given the limited timeframe; however the development team involved were dedicated and had no problem going the extra mile.
The client was pleased with the results and 24 hours following on from the campaign launch, over 8,000 visits were recorded on the Organ Donation website with 72% of those users converted to registrations. This compares to a 32% conversion rate a month earlier.