In a bold leap from their traditional product range of kettles, toasters and vacuum cleaners, Morphy Richards added Momento, a bean to cup coffee maker, to their range. With the only route to market being online, it was important that a site was created that truly reflected the impeccable quality of the machine and made users thirst for the perfect cup of coffee.
Lightmaker worked with Morphy Richards to develop a strong and clear identity for a product that delivers a sleek, rich and smooth experience, intended to evoke the feelings of a great cup of coffee. With the impending release of the new Morphy Richards main site, the Momento identity also needed to also be part of this family. The site had two main target audiences in mind - the savvy buyer who's already done their research and knows what makes a good coffee maker and people who buy into the coffee lifestyle, who are likely to respond to inspirational images. The two routes into the site cater for both these audiences.
