Popular magazine subscription company DeAgostini came to Lightmaker with a mass of micro-sites to promote their magazines and all of its collectables with Hannah Montana being one of them.
In each issue is a supplied code which allows the user to unlock a secret scrapbook page within the application which allows them to upload images, drag and drop icons, select backgrounds, input text and so on. Once created the scrapbook can then be printed out. The printouts can be stuck in their scrapbook which was a collectable on the first addition of the Magazine. DeAgostini are currently looking at expanding the Hannah Montana site and application to further countries, so watch this space….
Visit sohannahmontana.deagostini.co.uk