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Phase one of the FIFA 07 product site for Electronic Arts has just been launched. This year Lightmaker have developed a site which is aimed at the real football fan, channeling into the hopefulness and optimism felt at the start of each season - hoping that for them ‘This is the Season'.
The look and feel of the site is representative of a football portal website, again appealing to the real-life football fan and the key feature of the site is the stats which will update the user on both the gaming and football world. Even the most dedicated football fan should be satisfied with the broad range of information available.
As one of EA's largest titles and with a significant offline marketing campaign supporting it, the site is sure to have extensive exposure over the coming months.
