Environmental Lights is an online business focused on selling energy efficient and LED lighting products to both consumers and businesses. With a rapidly growing business, the company required a new site and platform to manage both its customer’s experience and back office management needs. The site needed to be built and deployed to manage today’s business but allow the company to scale rapidly as its markets and customer base expand.
Lightmaker devised a solution that would leverage an enterprise eCommerce platform, Adobe Scene 7 for image serving and Microsoft Dynamics CRM for its customer relationship management needs. The user experience itself provides a much improved design to promote the relay of information to customers and prospects and to increase conversions.
Since launch, the site has shown healthy growth in key target areas including overall conversion rates and average order value.