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Nickelodeon is a company that is all about the kids, and whatever it takes to make them smile. Their overall positioning with the brand is one of ‘if kids ruled the world’.
The project to develop the new website, targeted at 7-12 year olds, had to echo these foundations with a view to becoming a richer, more entertaining and interactive platform for the user, encouraging the boisterous and inventive values that Nickelodeon strive to preserve.
The site was created solely in Flash, with the key features to showcase being games, clips and shows.
The custom designed and built CMS system allows for easy updates and maintenance by the Nickelodeon team, with accommodation for text specifically embedded for the purpose of search engine optimisation. Lightmaker successfully tackled the challenge of serving 3rd party advertisements, in multiple formats, into a full flash environment.
