Bodyglide

Bodyglide, a leading manufacturer and supplier of skin protectants and lubricants, wanted to boost its online presence to improve brand awareness and drive product sales. Bodyglide is one of few companies who offer a full range of products in this industry.

Although this type of product is typically used by the sports and athletic industry, Bodyglide is proud to supply its products for use by anyone and everyone. One of the aims of the new website is to echo this sentiment.

As the Bodyglide brand is all about the products and users, the new website focuses on them, linking personas with typical usages to guide visitors to the most suitable product. It educates about the products, and makes finding a location to buy Bodyglide products easy, achieving both business and user objectives at the same time.

The Bodyglide website uses a central cube navigation system to browse products fused with a minimal, highly visual design, creating a functional presence on the web that glides ahead of the competition.