Lightmaker helped BMW create a rich and interactive website to coincide with the introduction of the new 1 series. The website required extensive use of video that was seamlessly blended to create a truly dynamic experience while highlighting the many features of the new BMW model.
Lightmaker was provided a design and style guide and were tasked with making a very ambitious idea come to life. The result is a finely tuned interactive experience that showcases the brilliance behind the 1-Series model.