Lightmaker responded to EA's brief with an military themed aggressive looking microsite, deliberately targeted at the gamers and would be gamers. The site is full of the usual marketing assets you would expect to find on a title such as this, screen shots, video grabs and teaser tactics. This site serves as a portal driving users to the EA community home, users can select a forum avatar and join a ‘clan' before entering the community section as well as various other areas of EA's group of websites.
