As part of our ongoing work with the National Blood Service (NBS) Lightmaker developed this accessible Flash training tool with the NBS marketing department. We chose to use a story-board 3D route rather than using live actors to put the communication across in a way which both children and adults could identify with. This tool features in-house vocal talent and provides an accurate representation of the process of giving blood, along with interesting information about the behind-the-scenes activity.
