The purpose of the microsite is to support the England Women's Football Team as they have reached the FIFA Women's World Cup Final (China 2007) for the first time in 12 yeas. The microsite targets 9-11 year old girls who currently don't play football and it is hoped that a wider range of football fans will visit the site to learn more about the non-playing side of the England Team. The ultimate objective is to inspire these users to want to play football and encourage the girls to locate their local club and join a team.
The full Flash development offers a highly visual experience portraying Women's Football in a glamorous light whilst featuring exclusive video and image content of the individual England squad members following a photo shoot with the girls. The microsite also provides users with the opportunity to directly send their good luck messages to the England Squad.
