Lightmaker have won Sport Industry Awards for our work with Manchester United.
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Director M. Night Shyamalan came to Lightmaker to create a website that would truly reflect his own style and personality. Given the sometimes dark and always shocking style M. Night brings to his movies we knew we had to do something special for this site. After long hours of brainstorming and weeks of pre-production we had finally developed a plan that we felt would truly honor M. Night's talents.
The result of our efforts is a website that accurately translates the feel and intrigue of M. Night's movies into a web solution providing a higher level of fan interaction and communication. The site itself is formed around a 3D house. This house holds all the content any M. Night fan could desire but it's not quite that simple. The website content including videos, photos, articles, and other information is hidden throughout the house and can only be viewed once the user has unlocked the content using hidden passages and interactions. This provides for a fun, game-like navigation that encourages the user to deeply explore the site while rewarding the user with exclusive content from M. Night himself.
The technological challenges were daunting during the development of the M. Night website. Our demand for high fidelity aesthetics along with the absolute requirement of optimal performance motivated us to invest incredible amounts of time into striking a perfect balance of aesthetic beauty and technological strength. The final result has been hailed by M. Night and his team as a highly accurate and effective translation of his talents into a complete web solution.
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