Lightmaker Tunbridge Wells launched a site for IPC Media’s Look magazine, the UK’s best selling high street fashion weekly magazine.
The Look.co.uk site is a glossy and visual experience that is representative of IPC Media and the Look brand. It provides an online fashion bible for women with a passion for fashion, the latest trends and high street brands.
With a target audience of females around 20 years old with a disposable income and a number one leisure interest of shopping, the exciting and inspiring Look website is a truly modern style guide showcasing the latest must have essentials.
Lightmaker developed a Content Management System (CMS) to support the website allowing content to be added manually in-house at Look magazine. The “New Today” Flash module displaying the hottest new products available in High Street stores and a unique “Shopping list” tool allowing user to plan their perfect outfit online. Collectively these are highly appealing to the image conscious target audience and achieve the desired instant fashion impact.
