Nickelodeon UK is hosting the Kids' Choice Awards for the first time in October. The scope of the project was for a microsite, live for a period of 12 weeks, which would be intuitive and fun, encouraging the kids to vote for their favourite stars and performers.
The project to develop the microsite, encompassed a visionary and interactive voting system specifically tied in with the Nickelodeon Kids' Choice Awards brand, competition pages and a uniquely designed and built game.
The site was created solely in Flash, with a custom designed and built CMS system that allows for easy updates and maintenance by the Nickelodeon team, with accommodation for text specifically embedded for the purpose of search engine optimization. Lightmaker successfully tackled the challenge of serving 3rd party advertisements, in multiple formats, into a full flash environment.
