EyePet

Lightmaker UK have developed the global interactive marketing site for EyePet - the brand new multilevel sensory game from Sony PlayStation.

Developed specifically for the PS3, EyePet is a revolutionary interactive game allowing players to engage and bond with a magical Pet in their living room. Augmented reality brings the incredibly lifelike critter to life, not just on the TV screen, but in your own living room. EyePet is also fully aware of its environment and surroundings.

The website is targeted at a youth audience and their families. Website creative is fun and interactive, bringing elements of the game to life online. You can play with EyePets toys (check out Bubble Monkey!) and change the look of the site. Site objectives included building brand awareness, increasing game sales and encouraging repeat visits. The website forms part of the larger marketing campaign which includes TV and press.

The site will grow over the coming year with extensive in-game integration, advanced community features and more interactive content planned. All developments are being rolled out across 25 territories giving EyePet massive global reach. By extending the brand beyond initial launch, the site will retain users and continue to grow the EyePet audience.