This site gives Emma Watson, most widely known as the actress portraying Hermione Granger in the Harry Potter films, the opportunity to “have her say” through her own official fans website.
Although Emma has numerous dedicated fan sites around the world, she needed a mechanism to communicate directly with her massive fan base using her own words and not those of the general press.
Emma’s popularity was demonstrated by the number of registrants signing up – over 60,000 registrations were received in the first week alone, with over 20,000 choosing to leave Emma a message through the Comments system.
The site represents Emma’s first appearance PR-wise and as such needed an identity before evolving into a website. Lightmaker created Emma’s online brand, including the logo and illustrative style.
The site was created solely in Flash with intelligent content repositioning and scaling (“listening” to browser resizing and a scaling appropriately).
This initial launch will be built upon in the coming months with Lightmaker’s CMS solution being integrated to allow Jo, Emma’s webmistress, to add content to the site and a number of new sections being added for both members and non-members of Emma’s online fanclub.
In Emma’s own words, “it rocks!”
