The Big City microsite is accessible from the Radio section of the Emap Advertising corporate website. It was developed to support the re-launch of the Big City radio brand which encompasses a number of local stations across the UK. The purpose of the development was to strengthen brand, relaunch and reinvigorate it by communicating the unique strengths of the stations and provide an aspirational association. The site provides information on all of the Big City stations as well as filtering in live feeds from the stations as they are playing.
