The National Basketball Retired Players Association (NBRPA) partnered with Lightmaker to lead the redesign and development of their website. The requirement was to create a valuable way for the NBRPA members to engage with fans and other members.
The National Basketball Retired Player Association is the official alumni organization for professional basketball players from the NBA, ABA and Harlem Globetrotters. Their mission is to assist members’ transition from the playing court into life after basketball. Through a wide array of programs to benefit its members, supporters and the community.
Leveraging the WordPress CMS the new website is easily managed and updated by the NBRPA staff. The site allows members to engage in NBRPA programs, connect with each other through their personal alumni profiles, and access exclusive content. Another feature of the site is the ability to stream live and archived NBRPA events. The site also aims to create and push revenue opportunities to its members.
In addition, fans now have the opportunity to be part of a NBRPA fan club which provides access to premium content, private NBRPA conferences and many more benefits.