Lightmaker were involved from the very start of the process from discussing storylines and storyboarding each frame to filming and editing.
The storyline is based on a series of experiments set up by a Benefit scientist after he realises two ladies have fallen for the same guy – James! Gabbi wears Benefit and Nina doesn’t. The scientist wants to see whether their make-up will stand up to the test. The experiments involve kissing, cha cha dancing and pool scenes with the viewer watching Gabbi and Nina battling it out against each other to try and win over James affections.
Gabbi’s Benefit make-up stands up to all three tests whilst Nina’s makeup unfortunately doesn’t. The final scenes see James choose Gabbi and Gabbi giving Nina a box of Benefit beauty treats, but in a twist to the storyline the final ending sees the scientist and Gabbi leaving together…
The video was featured on the Benefit UK YouTube channel and cross promoted on the Benefit UK blog and has been a fantastic success.