ID&C is an award winning supplier of security wristbands and passes for events and festivals around the world.

As pioneers in wristband and RFID technology, ID&C needed a digital partner to deliver its equally innovative ecommerce strategy. ID&C’s online wristband designer allows smaller companies and individuals to design and then buy their own wristband and event passes – a UK first.

Lightmaker’s work on the design and development of ID&C’s new website involved a detailed discovery stage involving competitor analysis, heuristic review and an analytics audit. Lightmaker worked closely with ID&C to make sure the website provided a compelling user experience by integrating the wristband designer into the checkout journey.

To enhance ID&C’s existing search engine marketing (SEM) strategy, an SEO audit and keyword research were also carried out, followed by content and technical optimisation.

To achieve the client’s goals, Lightmaker leveraged the numerous ecommerce features within the Magento platform, including powerful search capabilities, layered navigation, persistent shopping and multiple payment and shipping options. The result is a flexible and effective ecommerce presence providing users with an innovative and conversion friendly wristband designer tool.

Lightmaker designed and developed a new website for the luxury resort community Albany. Located in the Bahamas, Albany is a result of a partnership between Tavistock Group, Tiger Woods and Ernie Els.

The new Albany site built on the WordPress CMS, is responsive to accommodate desktop, tablet and mobile users. The main driver for the resort is its stunning villas, pools and one of the most technologically advanced mega-yacht marinas. To build on this, the website was created to showcase full screen images of the community in every section.

Besides looking at amazing images of the community, users of the site can also find information about the resort’s amenities, marina and accommodation options. Those wishing to receive more information about the community can send requests via integrated contact forms with fields easily editable by the Albany staff using the CMS. Visit the Albany website here

Lightmaker are proud to relaunch Premier League footballer, Wayne Rooney’s fresh and revamped Official Website. The website has been updated and tailored to provide fans with lots of unique content that cannot be found anywhere else.  Engaging and simple to navigate around, the sites’ features include:

- New Stats Section
Dynamic stats, provided by OPTA, highlight Wayne’s career stats, stats from the last match and a preview of the next game coming up. They animate accordingly, bringing the site to life.

-New News Section
A brand new news section providing live and current content, keeping the site fresh with the latest updates.

-New Improved Gallery
Renewed images divided into categories, enable the consumer to view the images in a simple and easy to use format.

-New Homepage
Offers a striking image that is ever present rather than being replaced by a loading screen for the social feed.  As a more visual form of navigation, and to create this feel of a destination page, some image thumbnails have been included for each of the key areas of the site.  The top three news stories appear as an added feature.

Client Triple S Sports & Entertainment (Rooney’s Management Company) required a site to serve as a media hub for Rooney’s fan base, whilst also incorporating a commercial backdrop for his current principle sponsors, new ventures and future sponsorship opportunities. The sites primary objective is the consolidation of Rooney’s digital activity, serving as a portal for all his social media feeds including Twitter, Facebook and You Tube.  Lightmaker’s brief was to redesign the site and the creation of dynamic content therein. Visually it moves the site from being a landing site to one that has life and the creative demonstrates how innovative and engaging the website will be, whilst ensuring the site is optimised for viewing across multiple platforms. Whether the user is on their smart phone at a match or at home on the desktop the experience remains the same.

Use of the responsive design technique provides longevity and is an important feature of the website. The benefits of having a responsive site are enormous, as well as that all-important accessibility across multiple platforms – desktop, tablet and smart device. It offers the user a far better and consistent experience, prioritising content to the screen, enabling the user to view key content and carry out necessary tasks simply, wherever they are viewing the content.

It was essential that the site design maintained the integrity of the Wayne Rooney brand and his partnerships which include Manchester United, Nike and Harper Collins, whilst providing a great user experience for both consumer and commercial visitors alike. Lightmaker has achieved this effectively through the use of a clean yet structured aesthetic and progressive build techniques.

Wayne Rooney said:

 “My new website looks fantastic. I’m really pleased with the layout and the new features.  It’s received some great feedback from the fans already.”

Just Marketing International (JMI) enlisted Lightmaker to design and develop a website for Farmers Insurance to highlight their involvement with motorsports and superstar driver Kasey Kahne. The website was launched to coincide with the Daytona 500, the first event of the NASCAR season.

The Farmers Motorsports website is responsive to accommodate viewing on a desktop computer or trackside on a tablet or smart phone. The website features strong imagery from around the track as well as three major sections, The Man (Kasey Kahne), The Machine (Farmers Insurance #5 NASCAR) and The Crew. Each section of the website details what it takes to be a champion Before, During and After a race. The website also features recent news and a race schedule to keep fans up to date on all of the team’s activities. Content for the site is easily managed by the Farmers Motorsports staff using the WordPress CMS to make frequent updates. Visit the Farmers Motorsports website here

Luke Donald and IMG partnered with Lightmaker to create Luke’s new website.

Born in England, Luke Donald is widely regarded as one of golf’s true gentlemen. He is equally well known for his laser-like precision with his irons and possessing one of the best short games in the world.  In 2011 he ascended to the top spot in the World Rankings, a ranking he held for 55 weeks.  He made history by becoming the first player ever to finish number 1 on both the PGA TOUR and European Tour money lists in the same season.

Luke Donald’s new website is powered by the WordPress CMS and showcases bold imagery throughout. The site’s user experience is very modern with the majority of the content accessible by scrolling. Website features include a gallery that can accommodate both photos and videos. Through the site Luke can keep his fans up to date by leveraging news posts and an integrated Twitter feed. Fans can also follow Luke’s tournament schedule by viewing upcoming tour dates in a timeline format that is true to the overall clean design of the site. To help spread awareness of Luke’s activities off the course, dedicated sections were created for his charities and signature wines. Visit the Luke Donald site here

We’re Different. We Have a Bull.

In the tradition of Lightmaker’s on-going partnership with the Proffesional Bull Riders, we have adopted Rango for the 2013 season.

Lightmaker’s Rango is a top 10 PBR bucking bull making a run at being named bull of the year. Rango has had an incredible start to the year by sending all six challengers to the dirt and has a lifetime buckoff percentage of 90%. You can keep up to date on all of his stats by visiting the Lightmaker’s Rango profile page on the PBR website.  You can also follow the action and see exclusive photos of Lightmaker’s Rango at his Facebook and Twitter profiles.

The ATW blog and the GYN ONC page are great. Your strategic thinking skills are refreshing and your staff is engaging, professional and a pleasure to work with (not to mention that the projects are delivered on timeline).

Chantal Stephens
Director of Brand Integration
Orlando Health
www.accordingtowinnie.com

We are so impressed with Lightmaker here at The REP!  Helpful, creative, organized, and effective, are all words to describe my experience with their Orlando team.  They took our online presence to a new level and I would highly recommend them to anyone!

Chris Brown
General & Production Manager
Orlando Repertory Theatre
www.orlandorep.com

Givology is an online giving marketplace designed by Lightmaker, that aggregates small dollar donations and small volunteer hours into a powerful force for change. Leveraging a network of grassroots partnerships, Givology links donors with high-impact education such as teacher training, library construction, textbook purchases, and student sponsorship among other activities.

Users of the Givology website can become a donor and give to a student, a project, Givology or purchase a gift certificate for a friend. Once a user becomes a doner they can receive regular updates on the projects they have contributed to, send letters to students, blog about their experiences, connect with other donors, and learn about education policy globally.

Givology’s vision is to make quality education accessible for all children. They believe that education is the single most important and sustainable resource for individual empowerment, community advancement, and poverty alleviation. Visit the Givology website here

Whistler Rentals is the leading online marketplace for Whistler, BC vacation rentals, offering travelers an extensive selection of Whistler vacation homes with 100% real-time pricing, availability, and the ability to instantly make a confirmed reservation with a major credit card. Designed and Developed by Lightmaker leveraging WordPress, website content is easily updated and managed by the Whistler Rentals staff.

Users of the site can sort rental properties with a number of interactive filters such as average nightly rate, location and star rating. Beyond reserving a place to stay, users can also create packages for their vacation by including options such as transportation, lift tickets and snowboard rentals. Visit Whistler Rentals here